GrowJourney was started due to a personal problem/need my wife (aka “The Tyrant”) and I experienced. After spending weeks going through piles of garden seed catalogues, The Tyrant had grown increasingly overwhelmed by her choices; the longer she spent looking at her options, the more difficult her decision became.

This is a well-known psychological phenomenon called “overchoice.” Interestingly, research has shown that overchoice is eliminated when you’re choosing for someone else.

Overwhelming? Welcome to overchoice.

Overwhelming? Welcome to overchoice.

“Is there a service that will curate certified organic, heirloom garden seeds for you?” I asked her as she thumbed through her seed catalogues for the tenth time. That question is what led to the birth of GrowJourney. Now, a few years later, our growing team of organic gardening experts is happily solving the problem of overchoice for gardeners in every US state, Canada, and Puerto Rico.

Of course, our team’s seed choices also come with a guarantee for our members: if you don’t like a seed variety we send you or you don’t think it will grow where you live at some point during the year, let us know and we’ll replace it free of charge.

GrowJourney Seeds of the Month Club - USDA certified organic, heirloom seeds.

GrowJourney provides new varieties of curated USDA certified organic, heirloom seeds each month, plus educational resources to teach you how to grow them organically.

“Overchoice” On Gardening Supplies

GrowJourney’s aim is to make organic gardening simple for our members. That’s why we place a huge emphasis on providing educational content to teach no-till organic gardening and permaculture, philosophies/approaches that can drastically reduce the time, money, and effort required to get massive yields of healthy, fresh produce from your yard or garden (or yarden).

You can garden on a shoestring budget, but sometimes it makes sense to buy needed tools and supplies. Then you start shopping for gardening supplies, and overchoice kicks back in–aargh!

How your brain feels in overchoice mode.

How your brain feels in overchoice mode.

Over the past couple years, we’ve probably fielded thousands of inquiries from GrowJourney members about what seed starting supplies they should get, DIY grow light setups, good irrigation systems, raised beds, containers/pots, tools, etc.

This made us realize there was another big problem we needed to solve if we were truly going to help make organic gardening simple: we needed to provide curated organic garden supplies that our team knows and uses in our own gardens.

Introducing GrowJourney’s Organic Gardening Supply Store

As a small company with limited resources, how the heck would we manage to buy, inventory, warehouse, and ship all the organic gardening supplies people might want?

Thankfully, we found a solution. We’ve spent countless hours exhaustively curating the organic garden supply products from Amazon, then added our top picks to GrowJourney’s new Organic Gardening Supply Store.

This means you get the most competitive prices and the fastest possible shipping on the best organic gardening products available. When you make a purchase, GrowJourney earns a small commission from Amazon – so you’re giving us a little tip without paying a penny more for the awesome organic gardening products you need and want.

Oh, and even if you’re NOT a GrowJourney member, you can still shop our store.

Sound good? Then go check out the GrowJourney Organic Supply Store and use us any time you need supplies for your garden!  We’ll be continually adding more curated products as we have a chance to try them out.

GrowJourney Organic Gardening Supply Store

Happy Gardening! 

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Sometimes our articles will contain Amazon affiliate product links. These products have been carefully curated by our team. We use them, trust them, and know they work (or in the case of books, know that the information is extremely helpful). GrowJourney may earn a small commission on any sales that are generated via these affiliate links (without any additional cost to you).